This article was supplied by Glen Carlson from Key Person of Influence
1. Be a symbol for our time.
Iconic brands ride at the forefront of the most influential trends that effect us all.
In the 1800’s, Carnegie Steel, Standard Oil, General Electric, Ford and JP Morgan were the big brands of their day, a result of the converging trends that made up the Industrial Revolution.
Today, a very different set of trends are powering the new wave of iconic businesses like Facebook, Google, Apple and Virgin.
What trends are powering your business or idea?
What waves are you riding?
Most importantly, how can you communicate that better to the world?
2. Be remarkable.
Iconic brands get talked about in your social world because they’re interesting to everyone, not just their customers. While the next Apple product may spark global gossip, there’s no reason why you can’t be up to something unique and remarkable too.
Very few people realised what Steve Jobs was creating when he started out.
It was his attention to detail and remarkable dedication to his vision before his big break that made Apple the icon that it is today.
Could there be anything better than your product or service being at the centre of remarkable conversations?
3. Be part of something beyond just making money.
If you have a vision for your life that’s bigger than financial gain, the resources you require to manifest that vision show up faster. Why? Because the people with the resources and guidance you require are excited by the idea of making a difference, not just making money.
What core values drive you forward?
What is it about your product, service or idea that resonates with others beyond the ability to make money?
That’s what will define your brand, set you apart and inspire others to get involved.
4. Deliver a consistent and irresistible brand experience.
Your ‘brand’ dictates what you’re known for.
It’s essential that it consistently reflects excellence in what you do and how you do it.
The Key Person of Influence brand is known for helping people expand their brands and commercialise their value while doing what they love.
This has become the client experience we are best known for.
What does the experience you offer your clients say about your business?
Does it position you in your industry the way you want it to?
If you have a business or idea that inspires you to give it everything you’ve got, join us for this years Entrepreneur Brand Accelerator.